Nothing Is Ever a Waste of Time

I had my first real job when I was 16. I was an assistant to a makeup artist who ran her own cosmetics business. Her name was also Gena (with an ‘e’) and we went by ’Big G’ and ‘Little G.’

It felt so good to help someone I admired run a business, and one that truly helped people. Sure, it was makeup, but it was really about helping women feel more confident in their own skin.

I learned a lot from her. About work ethic, efficiency, balance, kindness, good service, and above all else what it means to be a heart-centered female business owner.

Who would have thought 15 years later when I embarked on a similar journey, that that experience would be completely invaluable.

Life has a funny way of doing that, don’t you think…? Of laying the foundation or putting the perfect stepping stone on your path that comes in handy down the road.

For me, running a business kind of came out of nowhere. I knew I wanted to help people. I knew I wanted to share goodness with the world and create a brand and a platform that inspired others, but I had no idea what that would look like.

Looking back, it feels a little bit like the ‘ol ‘right place at the right time’ phenomenon. I said goodbye to one way of life, stepped into a new way, and there was this thing called entrepreneurship that showed up at my front door, and I invited it in.

What a privilege it’s been to have the company (see what I did there!?). I feel so lucky it found me when it did.

To say I learned a lot would be an understatement. I heard this great quote once toward the beginning-ish part of my journey that went something like this…’Becoming an entrepreneur will bring up every ounce of self-doubt and every insecurity you didn’t even know you had, but it’s the biggest opportunity for personal growth there is.’

Boy did I learn that lesson. It’s been hard, but it’s most certainly been worth it.

Turns out, a lot of what you learn running a business also applies to life. Hear me out…

First off, we can’t force things to work. That goes for relationships, living situations, diets, and even businesses. We can get guidance, support, and help of course, but more often than not, the answer lies in allowing what really wants to unfold to present itself by taking a step back and surrendering to the truth.

Remember, we know the truth by the way that it feels.

Next, just because something doesn’t work the way that you thought it would, doesn’t mean that you’re a failure. It doesn’t mean that you haven’t tried hard enough or that you don’t have enough passion or gusto or savviness. It actually means that you’re listening to yourself and your own inner guidance, and know on a deep level what’s best for you.

You have strengths. You have gifts. You are a person of worth and value. You are unique. In fact, there is no one like you on this planet. Don’t forget that!

If there’s something in your life that you’ve deemed a failure, let me offer you this instead… it actually is a huge blessing, a gift, an act of grace. Nothing is ever a waste of time. So get out of your head that you’ve done something wrong or you’re not good enough. Because you did amazing. And you are enough. You are more than enough.

Finally, we are lucky to get a shot at this thing called life, so we’ve got to take advantage of every single last drop of what it has to offer, and more importantly have fun while doing it.

Don’t take life too seriously. The way in which you share your gifts with the world can shift and change. It doesn’t have to look like what you thought. When things aren’t ‘working’ it’s usually because something better is conspiring to.

Allow your life to be the magical experience it wants to be. Step out of the darkness and into the light. What the world needs is more people who hold each other in the light.

…all lessons learned on my unconventional path.

Thanks for being on this journey with me. I am so grateful to know you.


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